This past October I made a decision that I was finally going to get
my arms around how to use all of this social media stuff EFFECTIVELY. In
other words, I decided to buckle down and really use these social media
platforms to generate tons and tons of customers.
Like many of you, I keep hearing over and over again how one has to:
tweet a couple of times a day, write on their blog a couple of times per
week, post interesting links daily to their Facebook page, participate
regularly in discussion groups on LinkedIn, upload videos to You Tube,
send out a monthly newsletter, and basically do everything to become
this all encompassing expert, authority, talking head, and guru in your
field.
I don’t know about you but I’m getting a little depressed at seeing
the lack luster results of my attempts at being insightful, pithy,
witty, humorous, and even a little bit informative. For example, after
posting the most creative poll on “How flexible will you allow your debt
collection standards be over the holidays?”, it’s depressing that
nobody is answering it. And then after spending a lot of time fixing up
my company Facebook page, it’s demoralizing that out of the thousands of
people who I invited to “Like”, just a few responded. I mean, come on
people, don’t you want to be completely plugged in to everything you
ever wanted to know about debt collection? I will say that there is the
occasional bright moment when more than 1 person besides myself likes my
discussion topic on LinkedIn.
So where do I go from here? I guess I’m going to try and not take all
this social media stuff so seriously, as micro-monitoring the results
of every tweet, post, and submission is a little bit compulsive.
Wishing all of you a wonderful holiday and a happy, healthy, and social media stress free New Year.
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